iPod more popular than beer?

apple.slashdot.org/apple/06/06/08/1954233.shtml

And while I'm linking to /. articles, here's another one about the prevalence and importance of the iPod at Universities. The information is based upon US uni's, but from my own experience I'd apply it to UK institutions too, and suggest that this is a very good reason for providing students with podcast based learning materials. This is something I'll probably be doing for the embryology teaching next year.